Every conversation in Alaaqat is with a client, and everything your team learns about that client has to live somewhere. When the sale is tracked in a spreadsheet, the complaint in a chat and the invoice in another tool, nobody sees the whole story, and the next agent who answers starts from zero.
Objects are the kinds of record Alaaqat keeps for you: contacts, companies, tickets, deals, products and invoices. Records of different objects link to one another, so the agent who opens a client sees their conversations, their open deals and their support tickets on the same page.
Not every business needs all six. A shop that never issues invoices from Alaaqat can turn Invoices off, and the menu then shows your team only what they use. This document explains what each object is for, how its records are laid out, and how to turn objects on or off.
| Object | What a record holds | In the menu |
|---|---|---|
| Contacts | One client: their name, phone and WhatsApp numbers, email, stage, and their conversations. See Contacts. | Objects > Contacts |
| Companies | An organisation that your contacts belong to. | Objects > Companies |
| Tickets | A client's request or problem, from the moment it is reported until it is resolved. See Tickets. | Objects > Tickets |
| Deals | A sales opportunity, with an amount and a stage. See Deals. | Commerce > Deals |
| Products | An item or a service that you sell. | Commerce > Products |
| Invoices | A bill to a client, made of line items. | Commerce > Invoices |
The objects are grouped in the sidebar under Objects and Commerce.

What a record stores is defined by its object's properties, such as First Name for a contact or Deal Stage for a deal. Some properties come with Alaaqat and you can add your own; see the Properties document.
| Requirement | Detail |
|---|---|
| Plan | Some limits depend on your plan, such as the number of notes you can add to records and the storage for attached files. See the plans on the pricing page. |
| Permissions | Each object has its own permissions, for example View All Contacts, Create New Contact, Edit Contact and Delete Contact. Turning objects on or off needs Objects Management. |
Every object has a list and a page for each record.
The list opens from the menu. The button at the top creates a record, for example New Contact or New Deal. The table can be searched, filtered, sorted and given extra columns, and what you set up can be saved as a view; see Views and Filters. Its toolbar also holds the tools to import, export and find duplicates; see Import and Export. Finding duplicates is explained with contacts, and works the same way on every list.
The record page opens when you click a record's name in the list.

Click the gear icon at the top of the sidebar to open Settings, then go to Account > Objects.

The page lists the objects in two groups, as the menu does:
Tick the objects you use and untick the ones you don't. All six are on in a new account.
Click Submit. The menu changes for you right away, and for the rest of your team the next time they open or reload Alaaqat.
The setting applies to the whole account. Every team member sees the same menu, whatever their own preferences.
What changes:
What does not change: